Steve Bannon, Tucker Carlson and... Liz Truss? A Look Inside the Ex- PM's Attempt for Make America Great Again

The former UK leader, launched the inaugural episode of her online program with a promise to expose "malicious actors" attempting to bring down the UK, United States and European nations. She explained she would reveal how an "global web of leftists operate to undermine the democratic process and the electorate's mandate."

"We will examine the Trump revolution and see how this can be replicated in Britain," the former PM stated. "Our guests will include the prominent voices of the Make America Great Again campaign."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a type of revolution," stated the controversial US journalist. His Just the News platform will host the ex-PM's new podcasts.

Forging Alliances in the Conservative Media Landscape

UK-based allies, such as a pro-Reform adviser, assisted in her launch the Liz Truss Show. The setup is competent, if somewhat rudimentary. She has gathered ten thousand followers in her debut week and her debut garnered tens of thousands of views during that week.

This marks a small opening, but in making common cause with the journalist, the former PM is being thrust into a well-developed political media sphere producing and amplifying Make America Great Again themes. Key fixations encompass accusations of information control by the established press and a desire to remove a shadowy government apparatus – which the ex-PM holds responsible for the abrupt termination of her disastrous time in office.

"Just the News is not famous beyond the Maga-verse, but it does have credibility there, largely because of John Solomon, who gives commentary on conservative outlets like Steve Bannon's War Room and has even interviewed the former president," commented an anthropology expert, who has closely studied the Make America Great Again phenomenon.

A Divisive Associate

Her effort to transplant Maga media to the United Kingdom has aligned her more closely to contentious individuals such as Solomon.

He established Just the News in the wake of criticism following accusations of circulating inaccurate reports about the President's actions in Ukraine, as well as contentious articles about one-time diplomat to the region.

These allegations were echoed across the pro-Trump media, with he serving as a common interviewee on Sean Hannity's influential Fox News program. The former president personally boosted the journalist's work.

He wrote the Ukraine claims in a set of articles for the outlet the political newspaper, where he was moved to a columnist role following internal criticism regarding his reporting. His claims were key in Trump's demand for the Ukrainian government to probe Hunter Biden and his father in 2019. Those demands culminated in articles of impeachment against Trump. The US Senate later found not guilty the commander-in-chief.

Not long after he exited the publication in late 2019, the news organization stated it was performing a assessment of his columns relating to Ukrainian matters. It concluded Solomon had used unreliable sources and said he "failed to identify key facts about key Ukrainian sources, specifically the reality that they had been indicted or were under investigation."

Joining the Network

The journalist's personal TV and radio guest spots are a example of the right-wing media network the former prime minister is becoming part of. He discussed his support for the program on a broadcast he helps run on Real America's Voice, a conservative television outlet that is where you find the conservative firebrand Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already interviewed Steve Bannon on an early episode.

Through her association with this media figure, Truss has become a small part in a broader ecosystem of pro-Trump platforms that frequently cross-promote stories.

Solomon's own podcast and Real America's Voice show have often featured individuals such as influencer Mike Benz, a rightwing influencer whose disparagement of the US Agency for International Development was cited by the tech billionaire as justification for shutting down the government body.

A Cross-Border Foray

While the former PM's unnatural presentation and professional woes have invited ridicule at home, certain American analysts are not discounting her efforts to revamp her image as a UK offshoot of the Maga media.

"It is necessary to treat people like Truss seriously, although you may not want to interpret them word-for-word," stated a former Biden White House aide, who was employed in the Obama White House.

"You saw how in 2024 the former president used that alternative press to spread his narrative. Without a doubt that ecosystem exports and influences conversation internationally. It looks fairly obvious to me that the circumstances in the UK are akin to what permitted this alternative media ecosystem to thrive in America."

Professor Alan Finlayson, said the online conservative ecosystem was already having an impact in the United Kingdom.

"Digital media transcends national boundaries," he said. "There is a certain atmosphere within which content circulates – sometimes taking an extreme form and other times more moderately – but which is connected."

Professor Hinton said the rise of the digital conservative movement in the United Kingdom lately meant the "chance to have a increasing influence is substantial."

Cross-Atlantic Aspirations

"The former PM and the Reform UK leader recently spoke at the the major conservative conference, where I observed they echoed Make America Great Again rhetoric ahead of the {king of Maga|

David Edwards
David Edwards

A seasoned gaming journalist with over a decade of experience covering iGaming trends and esports across Europe.